“SeedBlink expertise and platform were a perfect match for SalesOMMO to find investors with appetite for early-stage startups.” - Mihai Guran, Co-founder & CEO, SalesOMMO.

Context and issue

SalesOMMO, a pre-seed startup that specializes in sales technology and puts people in sales at the core, streamlines prospect research for sales professionals, and empowers executives to become trusted advisors. With its B2B model and an experienced leadership team, the company sought rapid capital to scale operations and enhance its product offerings.

Challenge

SalesOMMO was looking to attract strategic angel investors who could provide capital along with industry expertise, helping the company refine itsproduct, scale operations, and strengthen local go-to-market efforts.

The team is addressing the challenge of building a complex, scalable cloud-based platform, integrating data from multiple sources via APIs, and leveraging AI technologies. They also train proprietary AI models and utilize psychology-based research to enhance sales professionals’ self-awareness and performance, drawing on the diverse expertise of the founding team.

Solution: SeedBlink Ventures – Equity Crowdfunding

SeedBlink provided SalesOMMO with a comprehensive investment infrastructure, helping the company connect with strategic, forward-thinking investors.

"Raising early-stage funding is more challenging today due to global uncertainties, pressures on valuations, and longer closing times.

SeedBlink played a crucial role in overcoming these challenges. Their platform provided us the access to a large community of strategic investors, and with a flexible investment structure that aligned perfectly with our needs. Further on, we identified the investors that were open to early-stage investments, and we relied on SeedBlink’s expertise and infrastructure to secure the funding we needed, allowing us to stay focused on scaling our operations and refining our product” said Mihai Guran, co-founder & CEO.

Outcome

SalesOMMO successfully closed its initial funding round, raising €172,000 through SeedBlink. This capital injection enabled the startup to rollout a new product version, improve functionality, onboard over 100 test users, and start its sales and marketing activities.

Utilizing both specialized and general Large Language Models (LLMs), SalesOMMO significantly accelerated prospect research and provided data-driven insights to engage potential customers. The platform allows users to personalize customer interactions rapidly, focus on high-impact activities, and build trust, setting a new standard in business development.

Services used

1.     Nominee Infrastructure:

• Fully flexible and tax-free structure.
• Ability to perform secondaries and add investors later, whether new or from the existing cap table.
• Follow-on investment support.
• Single line entry on the cap table and simplified governance.

2.     Investor onboarding:

• Comprehensive KYC & AML checks. Automated contracts, signatures and payments flows while following the regulatory compliant investment process.
• Private onboarding of business angels via pre-registration links in dedicated data rooms.

3.     Equity crowdfunding:

• Access to a vetted investor community, expanding funding opportunities.
• Amplification of SalesOMMO’s message through marketing consultancy and specialized media outreach.
• Dedicated pitch event organized to engage investors effectively.

4.    Relationship management:

• Continuous investor engagement and updates.
• Startup perks and special offers to continue to scale.