"Equity is more than compensation—it’s about aligning our team’s success with company growth. With SeedBlink’s platform, we’ve built a transparent ownership culture, empowering where employees think and act like stakeholders."

Context and Challenges

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As a growing tech company operating across continents, Vitamin Software faced increasing complexity in managing their Employee Stock Option Plan (ESOP). Their Excel-based system proved inadequate for their evolving needs, and posed several challenges:

• Manually tracking vesting schedules consumed valuable administrative time.

• Without real-time information and visibility into options, employees struggled to understand the potential value of their equity.

• Complex vesting schedules and cap table updates required extensive manual effort, increasing the risk of error.

Solution: SeedBlink Equity - ESOP Management  

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Vitamin Software leveraged SeedBlink’s Team Equity Hub to enhance efficiency, accuracy, and transparency in managing its stock option program. By replacing manual tracking with an automated system, the company streamlined the entire ESOP process—from granting to exercise—while reducing administrative complexity. The platform also empowered employees with greater visibility into their stock options, fostering engagement and trust.

Additionally, the tool provided a more cost-effective solution compared to alternatives, offering affordability without compromising functionality.

‍"With SeedBlink’s Equity platform, we’ve automated ESOP updates and cut out manual tracking errors, ensuring everything is accurate. Now, we can run the program with confidence—and the best part? Stock options finally make sense for employees,"  

Kinga Neagoe - Operations Director

SeedBlink’s ESOP Key Features

Automated Management

• End-to-end automation and tracking of stock option lifecycle: from option grants to vesting schedules.

• Real-time cap table updates

• Real-time updates for ESOP holders

Employee Experience and Engagement

• Personalized and confidential dashboard. Intuitive interface

• 24/7 secure access to equity information

• Clear ownership visualization & value projection tools

Program Administration

• Complete flexibility in program design, including vesting schedules  

• Centralized documentation system

• Professional setup and training for administrators

Impact & Results

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The implementation of SeedBlink's platform delivered measurable improvements:

✅ 75% reduction in administrative time – Automation eliminated manual updates, significantly reducing the workload for program administrators.

✅ Accurate calculations and tracking – Vesting, payment calculations, and historical changes are accurate and easily accessible.

✅ Increased employee engagement – Visibility and transparency through the platform, combined with regular updates increased employee understanding and appreciation of stock options.

‍“Equity is more than compensation—it’s about aligning our team’s success with company growth. With SeedBlink’s platform, we’ve built a transparent ownership culture, empowering where employees think and act like stakeholders,”  

Andrei Ismail, CEO at Vitamin Software

Conclusion

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By transitioning to SeedBlink's Equity platform, Vitamin Software transformed their ESOP from a complex administrative burden into a strategic asset. The automated system not only reduced management overhead but also strengthened their ownership culture by making equity compensation transparent and accessible to all stakeholders.

The platform's success at Vitamin Software demonstrates how modern equity management solutions can help growing companies scale their ESOP programs efficiently while maintaining accuracy and employee engagement.

Services included

• Fiscally transparent Nominee structure managed by SeedBlink

• Ability to perform secondaries within the syndicate;

• Ability to add investors to the syndicate later on (be it new investors or existing stakeholders from the cap table);

• Ability to follow-on.  

• One line in the cap table.  

• Portfolio tracking transparency

• Ongoing relationship management & customized reporting.

• Lifetime syndicate management and simplified governance.