"We are humbled and grateful for the interest we have received from investors during the round on SeedBlink. The rapid evolution of the funding round, where we reached 1 million EUR raised by the end of the first day, took us all by surprise.” - Adrian Cighi, co-founder Pago.

Company overview

Pago is a Romanian fintech for payment services, designed to simplify recurring household payments such as utility bills, insurance, mobile top-ups, taxes, and more for over 500,000 active users. Launched in 2017, the app integrates more than 400 service providers, streamlining payments for Romanian, Italian and Polish households. Pago has ambitious plans to expand into markets like the Czech Republic, Slovakia, and Hungary.

Challenge

With rapid growth in Romania, Pago needed additional capital to develop new features, scale its platform, and fuel its international expansion. To succeed, the company required funding and strategic guidance to navigate new markets and develop local partnerships.

Solution: SeedBlink Ventures – Equity Crowdfunding

“Our users often asked us if they could invest in the company behind Pago. This fueled our plan to list the company at some point. But as we followed SeedBlink grow, with larger and more successful rounds, we saw the opportunity to get the benefits of a listing earlier, both for us and our potential investors. This investment allows us to accelerate growth both in Romania and internationally. ” said Adrian Cighi, co-founder of Pago.

“We are thankful to partner with a platform which has helped fund some of the most promising companies in our region. And I would like to send a big thanks to the SeedBlink team, who joined us in the trenches and helped us make better decisions throughout the process: Eric Bartha, Ana-Maria Calotă, and Bianca-Iulia Simion” - Adrian Cighi, co-founder Pago.

Outcome

In October 2024, SeedBlink facilitated the raising of €2,3 million from over 225 private investors, co-led by Mozaik Investments, which invested €505,000 in this round. This marked one of SeedBlink’s largest crowdfunding rounds and helped provide the capital Pago needed to accelerate its expansion.  

With its sights set on scaling to 6 million devices in Romania alone, Pago plans to deepen its B2B partnerships while continuing to refine its household payment solutions. By having car-related payments, mobile top-ups, and insurance, Pago aims to solidify its position as the go-to app for everyday financial management.

As consumers shift towards digital payments, Pago’s growth story is one to watch, offering a glimpse into the future of household financial management across Europe.

Services provided by SeedBlink

1. Nominee infrastructure

• Fully flexible and tax-free structure.
• Ability to perform secondaries and add investors later, whether new or from the existing cap table.
• Follow-on investment support.
• Single line entry on the cap table and simplified governance.

2. Investor onboarding

• Comprehensive KYC & AML checks. Automated contracts, signatures and payments flows while following the regulatory compliant investment process.
• Private onboarding of business angels via pre-registration links in dedicated data rooms.

3. Equity crowdfunding

• Access to a vetted investor community, expanding funding opportunities.
• Amplification of Pago’s message through marketing consultancy and specialized media outreach.
• Dedicated pitch event organized to engage investors effectively.

4. Relationship management

• Continuous investor engagement and updates.
• Startup perks and special offers to continue to scale.

5. Equity management – ESOP management module

• Dedicated, personalized employee portal ensures transparency and confidentiality.
• People have visibility into KPIs and what their options are worth over time.
• Accessible 24/7, privacy compliant and secure.

With the funds raised through SeedBlink, Pago is now targeting 6 million devices in Romania and preparing to expand into five new countries.

Learn how SeedBlink can help your startup raise capital, manage equity, and tap into a network of strategic investors. Contact us today.