“The campaign was fully subscribed in hours—people heard about it in the morning, and by the afternoon, it was done. Incredible!" 

— Cornel Amariei, Founder & CEO, .lumen

Context and issue

.lumen is at the forefront of developing assistive technology with its innovative glasses designed for the visually impaired. To launch this transformative product and to foster the international expansion, .lumen required a strategic mix of public and private capital. This approach needed navigating several challenges:

• Enhanced transparency with co-investors: create a transparent communication strategy that boosts confidence and ensures alignment among all their investors.
• KYC/AML checks: rigorous compliance with regulatory standards to foster trust and maintain the integrity of their fundraising efforts.
• Need for syndication: maximize your reach and impact, while helping the them maintain control over the fundraising process.
• Maintaining a healthy Cap Table: balancing investor interests to keep the startup’s capital structure manageable and healthy to future growth.

The challenge

.lumen needed a robust infrastructure capable of handling the complexities of a mixed financing approach while ensuring efficient management of investor relations and regulatory compliance.

Solution: SeedBlink Ventures

SeedBlink Ventures provided a comprehensive fundraising setup and management solution tailored specifically to .lumen’s needs.

"We initially turned to SeedBlink for equity financing, aiming to give everyone, especially Romanians, a chance to join us in our journey of changing lives. I beautifully failed in that goal, because the campaign was fully subscribed within hours.

SeedBlink’s support excedeed our expectations, addressing not just our immediate funding needs but also providing strategic guidance. Now, as we explore solutions for equity management, we find ourselves referring to SeedBlink as our 'all things equity' platform."

‍—Cornel Amariei, Founder & CEO, .lumen

Outcome

.lumen successfully raised €1,000,000 in just one day, with an additional €500,000 on a waiting list for potential secondary transactions.

The campaign attracted over 600 investors who registered for the pitch and Q&A sessions, showcasing significant interest and confidence in .lumen’s vision and potential.

Services included

• Round Structuring
  • Crafting the investment round to meet strategic goals.
• Syndication and warm introductions
  • Expanding reach through SeedBlink’s network.
• Deal-Room Setup & management
  • Streamlined access for investors with a dedicated space for negotiations and information sharing, both private & public.
• KYC/AML Procedures
  • Ensured compliance with regulations, making the investment process secure and trustworthy.
• Flexible structure
  • Customized to support .lumen’s unique requirements, simplifying the transaction process.
• Marketing & PR support
  • Amplified .lumen’s message to potential investors & international press.
• Pitch event
  • Ensured impactful and engaging investor presentations.