FOR STARTUPS

Fundraising 101

Your go-to hub on all-things-fundraising for early-stage startups. Insights from fundraising experts: guides, best practices, and real-world advice from founders and investors who’ve been there.

TABLE OF CONTENTS

Introduction to fundraising

Sources of fundraising

Stages of fundraising

Investment types

Types of rounds

Investment instruments

Preparing for fundraising

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Introduction to fundraising

Funding is critical for startups, especially in competitive markets where investment capital can accelerate growth. Without it, turning an idea into a viable business, covering expenses, hiring talent, and scaling fast can be challenging.

Fundraising, however, is complex and time-consuming. The right strategy depends on your company’s stage, needs, and goals. This guide cuts through the noise to help you navigate funding options, from choosing the right sources to building relationships with investors who can offer more than just money—they can provide mentorship, expertise, and connections to drive your growth.

Sources of fundraising

Startups often begin by bootstrapping, which allows founders to maintain full control over their company. While bootstrapping gives founders complete autonomy, the downside is slower expansion and potentially missed opportunities that outside funding might enable.

As they grow, a range of external fundraising options becomes available, each suited to different stages and needs. The most common sources of startup fundraising include: angel investors, Venture capital (VC), crowdfunding, friends and family, debt financing.

These need to be corroborated with a startup's growth stages, which we also analyze later.

Angel investors

Angel investors are individuals who use their personal resources and wealth to fund startups, often at early stages. These investors tend to be successful entrepreneurs or high-net-worth individuals (HNW) looking to back emerging companies before they attract venture capital.

Angel investors are typically the first “official” investors a company encounters when seeking a serious fundraising round. Typically, rounds raised from angels range from €10,000 to €100,000 per investor, but through syndication, they can collectively raise up to €500,000 or more.  

➕ Angel investors provide faster, flexible funding with valuable industry and operational expertise, networks and personal involvement, often bridging the gap to larger VC rounds. This source of funding is crucial for early-stage growth.  

➖ On the other hand, they can bring less structured support, potential for over-involvement, and non-standard terms, which may complicate things down the road.

  • Check out the top European Angel investment platforms & clubs here.
  • See how FoodFix raised funds quickly and efficiently from angel investors. Read the case study.

Key points to remember related to angel investors:

  • Investment amount: Angels often give between €10K - €100K in pre-seed rounds, with an equity expectation of 5% up to 15%, and between €100K - €2M in seed rounds, with an equity expectation between 15%-20%.  
  • Decision-making: Angels move faster than VCs and usually have more flexibility.
  • Investment terms: Angel investment has simpler terms compared to VC deals.
  • Hands-on approach: Some angels join in with direct involvement, mentorship, and access to their network and resources.
  • Follow-on capacity: Angels are more limited compared to VCs.

Venture Capital (VC)

Venture capital firms are professional investment organizations that pool large amounts of money from various sources, like institutional investors and high-net-worth individuals, to invest in high-growth startups.  

Unlike angel investors, VCs typically focus on the later stages of a company’s growth, offering larger amounts of funding, usually from €1M to tens of millions per round. The initial seed rounds provide early capital to develop the product and gain initial market traction, while later rounds like Series A, B, and beyond are used to scale the business, enter new markets, or develop new products.  

VCs often specialize in specific industries, such as tech or healthcare, and provide more structured support, including operational resources, strategic guidance, and recruitment help. However, securing VC funding is longer and more complex, often taking several months of due diligence and negotiation.    

To discover European venture capital firms, check out SeedBlink’s 1,800+ European VC Network here.

➕ Venture capital firms invest in high-growth startups, providing large-scale funding typically in later stages. VCs often offer strategic guidance, industry expertise, and network access, supporting startups through multiple funding rounds and helping with operations.  

➖ But they might take board seats, enforce high growth expectations, and put pressure on performance metrics, which can lead to team fatigue and exit pressure.

How to avoid becoming uninvestable to a VC:

Key points to remember related to VC investments:

  • Board seats: VCs often require board representation.
  • Complexity: VCs have more complex term sheets and shareholder agreements.  
  • A cap table can become a dealbreaker for a VC if it reveals issues that raise red flags about the company's management or potential future complications.  
  • ESOP: Implementing an employee stock option plan is often a requirement for fundraising conditions.  
  • Follow-on capacity: Are more likely to join future investment rounds and offer the support necessary for raising funds.
  • Exit expectations: VCs typically look for significant returns (10X+) within 5-7 years.

Crowdfunding  

Crowdfunding is a method where startups raise capital by offering shares in their company to a large number of individual investors through online platforms. Unlike venture capital, where funding comes from a few institutional investors or high-net-worth individuals, equity crowdfunding allows anyone to invest, often with small amounts of money.

Investors in equity crowdfunding receive shares in the company in exchange for their investment, just like VCs or angel investors, but without the need for significant due diligence or negotiations. This process is generally quicker and more accessible for startups, allowing them to tap into a wide audience of potential backers.

While this is a more fast and flexible way to raise capital, it comes with challenges such as the extra effort required to promote the round to your community or managing many small investors (the recommendation here is to syndicate them, instead of having hundreds or thousands of investors in your cap table). Equity crowdfunding is often used by early-stage startups to raise smaller amounts of capital, typically between $50,000 and $2 million.

Platforms like SeedBlink offer vetted tech investment opportunities for strategic portfolio growth, as well as access to a secondary market, that provides early liquidity.

See how .lumen raises €1M in one day on SeedBlink, check out the case study.

Key elements to consider when choosing to go with a crowdfunding round:

  • Platform: Analyze and select the platform that fits your needs best.
  • Marketing budget: You need a strong campaign to attract investors.
  • Cap table: You’ll have a large number of small investors joining, unless you can opt for a syndicated round.
  • Amount raised: Some platforms have limits on fundraising amounts.
  • Fundraising timeline: A crowdfunding campaign takes place between 30-60 days.

Debt financing

Debt financing is a method of raising capital where a company borrows money and agrees to repay it over time with interest. Instead of giving up equity or ownership, the company takes on debt through loans, bonds, or credit lines from banks, financial institutions, or private lenders. Borrowed funds support operations, growth, or specific projects, and the company retains full control of the business.    

The main advantage of debt financing is that founders maintain ownership and don't have to dilute equity or give up decision-making power. However, the downside is the obligation to repay the loan with interest, which can add pressure on cash flow, especially for early-stage startups that aren't yet profitable. Failure to meet repayment obligations can lead to financial distress or even bankruptcy.

Grants and startup competitions

Grants are a viable fundraising option for startups, particularly for those involved in medical research, innovation, or socially impactful projects. Unlike other forms of funding, grants do not require repayment, and companies do not have to give up equity or ownership. Grants are typically awarded by governments, non-profits, or foundations to support specific types of businesses or initiatives.

The European Union and individual countries offer various grant programs to support entrepreneurs and stimulate economic growth. Some of the most prominent grant programs in Europe include:  

  • Horizon Europe: The EU’s flagship research and innovation program offers billions in grants to companies working on cutting-edge technologies and solutions that address societal challenges.  
  • European Innovation Council (EIC): This offers grants and equity funding to high-potential startups and SMEs working on breakthrough innovations. It provides support in the early stages of scaling.  
  • SME Instrument: A part of Horizon 2020, this program specifically targets small and medium-sized enterprises (SMEs), providing grants for feasibility studies, product development, and scaling.  

The challenge is the competition and time-consuming application process, but the potential benefit of receiving non-dilutive capital makes it worthwhile for many startups. In addition to cash prizes, startups get valuable resources such as mentorship, networking opportunities, and in-kind services. The prize money in startup competitions can range from €5,000 for smaller, local events, to €100,000 or more for high-profile international competitions.

Accelerators

Accelerators are programs designed to support early-stage startups by providing them with resources, mentorship, and funding to help them grow quickly over a short period, typically lasting a few months. These programs usually focus on fast-tracking the development of a startup’s business model, and market strategy to prepare the company for its next fundraising round or market entry.  

Accelerators typically provide:  

  • Seed funding in exchange for equity (usually a small percentage, 5-10%).  
  • Mentorship and expertise from experienced entrepreneurs, investors, and industry experts.  
  • Workshops and educational programs on scaling, marketing, legal matters, and other key business areas.  
  • Networking opportunities with investors, potential partners, and customers.  
  • Co-working space allowing startups to work alongside other founders in a collaborative environment.  

Startups typically "graduate" from an accelerator after a demo day, where they present their progress and pitch to investors for further funding.  

Stages of fundraising

There are several stages of startup fundraising, though the specific terminology and steps can vary slightly depending on the industry or country. These stages help startups secure the necessary capital to grow at different phases of development:

  • Pre-seed stage
  • Seed stage
  • Series A
  • Series B & above

The number of funding rounds a startup can take depends on the type of financing, the amount raised in each round, and the company's needs. Some startups may only need one round of financing, while others may require several rounds over time – it all depends on the company’s development and growth.

Here's a quick summary of how much startups typically raise in each round. Since this guide focuses mostly on early-stage companies, we have condensed the last category to B+. Series C, D, E, etc. are growth-stage funding rounds that occur as companies scale considerably and prepare for potential exits, such as an IPO or acquisition.  

Fundraising conditions can vary widely depending on the type of company and several external factors.  

For example, SaaS startups often follow a more predictable path for raising funds because investors typically look for recurring revenue and customer retention metrics. An example of how these conditions shift can be seen in PointNine Capital’s Fundraising Napkin for SaaS Startups, which gives benchmarks for what SaaS companies should aim for at different stages of growth.  

Inspired by PointNine Capital, First Momentum Ventures proposes a similar fundraising framework for DeepTech startups.

In addition to these major funding rounds, companies also pursue bridge rounds. Bridge rounds are short-term funding solutions that help startups maintain momentum between larger funding rounds. Typically, they provide companies with capital to extend their runway or meet certain milestones before raising a larger round (such as Series A or B).

These rounds are often accompanied by convertible notes or SAFEs, which allow investors to convert their investment into equity in the next priced round. While bridge rounds can prevent disruptions in growth, they can also dilute equity and signal potential challenges in securing larger funding. It's important to carefully consider the timing and terms when considering a bridge round.

Here’s a high level overview of round stages, with particularities on invested amounts, equity offered and so on.

Overview of round stages

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Now, let’s dive into the stages!

Pre-Seed  

Your fundraising journey usually begins with pre-seed funding.  

It’s one of the earliest rounds where founders use their own money or funds from friends, family, or early supporters to develop the initial product or concept. The amounts raised here are typically small and used to create a minimum viable product (MVP).

  • At this stage, you'll usually seek between €50,000 to €500,000, although the amount can vary significantly depending on your industry, product or service development stage, and location. The most common sources for this funding include personal savings, friends and family, angel investors, crowdfunding platforms, and early-stage incubators or accelerators.  
  • The typical equity offered during this round is between 5% and 15% (maximum 20%).

Pay attention to diluting yourself too early. While you may need to offer some equity in exchange for early funding, be cautious about how much you give. On average  In this stage, you can look at convertible notes or SAFEs, as they allow you to postpone setting a concrete valuation for your startup and are generally simpler and faster to negotiate than traditional equity rounds.  

Always use an equity dilution calculator to understand how the current ownership stake in your company may be diluted over time due to factors such as new investments.

Pre-seed checklist

As a founder seeking pre-seed funding, you should be prepared with the following things before presenting yourself in front of potential investors:

  • Business fundamentals:  Clear target market with size and potential | Clear unique value proposition | A basic business model outline | An overview of your competitive landscape
  • Product pillars: Minimum Viable Product (MVP) or prototype | Development roadmap | Initial user feedback or testing results (if available)
  • Core team: Core team members identified/ Co-founders onboarded | Roles and responsibilities defined | Team's relevant experience and skills highlighted
  • Financial key elements: Basic financial projections (12-18 months) | Clear use of funds plan | Burn rate calculation |  Runway estimation
  • Pitching toolkit: Compelling pitch deck (10-15 slides) | Executive summary (1-2 pages) | Elevator pitch (30-60 seconds) practiced. Create also a video! | Demo or product screenshots
  • Market validation: Any early customers or users documented | Market research or surveys conducted | Letters of intent or pilot agreements
  • Post-funding goals: Key milestones for the next 6-12 months identified | Growth strategy outlined | Plan for investor updates and communication

Check out SeedBlink’s Funding Sprint program designed to support pre-seed startups in building robust business foundations and securing the necessary funding to accelerate their growth.  

Seed  

A seed round is often considered the first "official" equity funding stage and is crucial for getting your business off the ground. Seed funding supports initial market research, product development, and early marketing efforts. It helps startups move beyond the concept or MVP stage and build a viable business.

  • The amounts raised in seed rounds typically range from €100,000 to €1.5M, although this can vary widely depending on the industry, location and potential of the startup, and can go as high as €5M.  
  • The typical equity offered during this round is between 15% and 20% (maximum 25%).

Common sources for seed funding include:

  • Startup accelerators.
  • Seed-focused funds.

Some startups also turn to equity crowdfunding platforms at this stage. The goal is often to raise enough capital to reach important early milestones and position the company for a larger Series A round.

Seed checklist

As a founder seeking seed funding, you should be prepared with the following things before presenting yourself in front of potential investors:

  • Business fundamentals: Refined problem statement and solution | Detailed target market analysis and size estimation | Clear and compelling unique value proposition | In-depth competitive landscape analysis | Go-to-market strategy outlined
  • Product pillars: Functional product or service beyond MVP stage | Clear product roadmap with future features/improvements |  User feedback and iterative improvements documented |  Strong product-market fit (PMF) indicators
  • Team essentials: Core team members identified |  Key hires identified for post-funding | Team's relevant experience and skills highlighted | Employee stock option plans (ESOPs) in place (Seed is the recommended stage to start this type of program).
  • Traction and metrics: User/customer acquisition data | Key performance indicators (KPIs) identified and tracked | Growth metrics and projections | Customer retention/churn rates (if applicable) | Partnerships or pilot programs established
  • Financial key elements: Basic financial projections (12-18 months) | Clear use of funds plan | Burn rate and runway calculations | Pricing strategy refined
  • Pitching toolkit: Refined pitch deck (10-15 slides) | Refined executive summary (1-2 pages) | Refined elevator pitch (30-60 seconds) practiced + video | Demo or product showcase prepared
  • Market validation: Market size and growth potential validated with data | Customer personas refined based on real user data | Testimonials or case studies from early adopters/ PMF score | Press coverage or industry recognition
  • Due diligence essentials: All corporate documents organized and accessible, including employee contracts and so on. | Financial records in order and audited if necessary | Customer and partner agreements ready for review | Technical documentation prepared for any IP or proprietary technology
  • Post-funding goals: Detailed milestones and goals for next 12-18 months | Hiring plan for key positions | Strategy for regular investor updates and communications | Plans for future funding rounds considered

Series A  

A Series A round follows a successful seed round and is generally used to optimize the product, expand the team, and accelerate growth in key markets.  

  • The typical range for Series A funding is between €1M and can go up to €15M, though this can vary based on factors such as industry, location, and company potential.  
  • The typical equity offered during this round is between 10% and 25%.

Investors at this stage are usually established venture capital firms but may include angel investors or corporate venture arms. The due diligence process is often more rigorous than in earlier rounds, with investors closely examining the company's business model, market opportunity, and management team.

Series A checklist

As a founder seeking seed funding, you should be prepared with the following things before presenting yourself in front of potential investors:

  • Business fundamentals: A business model with a clear revenue stream | Product-market fit with strong results | Scalable customer acquisition strategy | Consistent revenue growth or strong user traction (SaaS companies have an advantage here, as by default they have recurring revenue streams, which are preferred by investors).
  • Product pillars: Scalable product and technology | A clear product roadmap for development | Technology stack capable of supporting growth | Intellectual property protection (if applicable)
  • Team essentials: Strong, diverse founding team with complementary skills | Employee stock option plans (ESOPs) if not already in place at seed level | Key hires in place (or hiring plan for post-funding) | Engaged board of advisors or mentors
  • Traction and metrics: User/customer acquisition data | Key performance indicators (KPIs) identified and tracked |  Growth metrics and projections | Customer retention/churn rates |  Partnerships or pilot programs established
  • Financial key elements: Refine budget based on actual funds raised | Detailed financial projections for the next 2-3 years | Realistic valuation expectations | Burn rate and runway calculations | Clear use of funds plan
  • Market validation: Market size and growth potential validated with data/ Understanding of total addressable market (TAM) | Ideal Customer Profile(s) and customer personas refined based on real user data | Testimonials or case studies from early adopters/ PMF score ideally above 40%| Press coverage or industry recognition
  • Funding strategy: A clean, strategic cap table | Calculation of the required amount of financing | Valuation range determined | Preferred funding instruments determined
  • Operations and infrastructure: Assess and upgrade IT infrastructure for scaling | Review and potentially change office space needs | Implement or improve project management tools | Develop standard operating procedures for key processes
  • Due diligence essentials: All corporate documents organized and accessible | Financial records in order and audited if necessary | Customer and partner agreements ready for review | Technical documentation prepared for any IP or proprietary technology
  • Post-funding goals: Detailed milestones and goals for the next 12-18 months | Hiring plan for key positions | Strategy for regular investor updates and communications | Plans for future funding rounds considered
  • Investor relations: Ongoing and proactive investor relations, both existing and potential new investors. | Understand and plan how to use investor networks and resources | Plan for regular updates and transparency | Align on expectations for the next funding round.

Series B and beyond

A Series B round marks a startup's transition from early-stage to growth-stage, typically following a successful Series A.

This stage of funding is for companies that have strong market traction, have established a solid revenue model, and are ready to scale significantly. Series B capital is typically used to rapidly scale the business, often involving expansion into new markets, development of new products or services, and significant team growth.

  • The typical range for Series B funding starts at €15M and can go up to €50M in the next funding rounds.  
  • The typical equity offered during this round is between 10% and 20%.

The investment amount can vary based on factors such as industry, growth rate, and market potential. Investors at this stage are predominantly larger venture capital firms, including Series A participants and new growth-stage specialists. The due diligence process becomes more rigorous, scrutinizing financials, growth metrics, market position, and scalability potential.

Importantly, you're no longer considered an early-stage startup at this stage. Investors now view you as a growth-stage company, with expectations changing accordingly. Future investor expectations include:

  • Sustained high growth  
  • Revenue predictability and progress towards profitability (if not already achieved)
  • Expansion into new markets or product lines
  • Building a robust executive team
  • Establishing clear pathways to exit (IPO or strategic acquisition)

Bridge rounds  

There are situations where founders need to raise in-between or bridge rounds to keep their business running while working towards their next major funding milestone. These rounds act as a financial lifeline, helping companies stay afloat when they’ve hit a cash crunch but aren’t quite ready for a full-blown Series A, B, or C raise.

For example, a startup might need more time to hit key metrics or finish a product, and raising a bridge round allows them to do that without losing momentum or compromising their vision. If investors are cautious due to economic uncertainty, founders may find it tougher to secure a large investment. In these situations, a bridge round can offer the flexibility needed to extend the runway, giving the company time to achieve specific goals or wait for a more favorable market before launching a larger round.

Investment types

When discussing types of investments available to startups, it’s important to distinguish direct or syndicated investments.

Direct investments

This is a straightforward investment where an investor or several investors directly provide a capital injection in the startup. Direct investments offer clarity and simplicity, and the implications are that each investor is featured in the cap table.  

This form of investment typically gives investors more control over the decision-making process, as they often have a more hands-on role in the business.  Direct investments are typically equity investments but can also happen via convertible notes or SAFEs.  

Syndicated investments

Syndication allows multiple investors to pool their resources into a single investment vehicle. Syndicated investments can be driven by the startup or by a lead investor. In the latter case, the lead investor is responsible for negotiating, coordinating and conducting due diligence on the investment.  

Syndicated investing is particularly useful for startups because it simplifies the cap table, reduces the administrative burden, and allows smaller investors to participate without complicating governance. It also allows startups to raise more capital from multiple sources while keeping the equity structure streamlined.

At the same time, syndication is also attractive to angel investors because it allows them to diversify their portfolio and/or participate in promising deals that require a larger ticket than they would otherwise have access to. Syndication is also used for crowdfunding rounds, with the main benefits of keeping the cap table clean and simplifying post-investment governance.  

In Europe, syndication of investments is most commonly structured through nominee structures or Special Purpose Vehicles (SPVs). Each structure has its own legal, tax, and administrative considerations, which vary across European jurisdictions. Their mechanism serves to pool multiple investors into a single entity, simplifying the cap table for startups – the vehicle is listed as a single shareholder in the cap table - and making it easier to manage investments. This type of investment is usually aimed at seed startups with a round range between €100,000 and €1,000,000.  

Check out our product documentation to learn more about the nominee structure and benefits.

See how business angels – members of TechAngels - were able to be part of a financing round, angels who otherwise might not have been able to place a substantial ticket enough to directly enter the cap table. Read the case study.

Types of rounds

When discussing investment vehicles, it's important to understand the structure of how funds will be pooled and the type of investment round - whether it's a priced round or an unpriced round.  

Each approach has unique implications for both the startup and the investors involved, particularly about how the company is valued and how ownership is structured. Analyze these factors carefully when determining the best fundraising strategy, as they can have long-term effects on the company's equity, control, and relationship with investors.  

Unpriced rounds  

An unpriced round does not have a set valuation. Instead, investors lend money that converts into equity at a later priced round. Convertible notes and SAFEs (Simple Agreements for Future Equity) are commonly used in unpriced rounds. These investment instruments are explained below.

  • Pros: Startups avoid setting a valuation too early and can raise funds more quickly. Investors can benefit from valuation caps and discounts for higher potential returns.  
  • Cons: Founders may face significant dilution if caps or discounts are too aggressive. The conversion process can also complicate future rounds, and unpriced rounds often lack the security of immediate equity ownership for investors.  

Priced rounds  

In a priced round, the company has a set valuation and share price, allowing investors to receive equity in exchange for their investment. It’s often called an equity round and typically occurs after the company has achieved key milestones.  

During a priced round, founders and investors negotiate key terms like valuation, drag-along rights, tag-along rights, liquidation preferences, and reserve matters, which determine shareholder rights and control over company decisions.  

  • Pros: Investors gain equity and rights, while the company benefits from clear valuation and investor commitments.  
  • Cons: Founders may experience dilution and give up some control due to investor rights and preferences. Negotiating these terms can be complex and time-consuming.  
A screenshot of a screenshot of a few round roundsDescription automatically generated

Both types of rounds come with opportunities and risks. Priced rounds provide clarity but may involve giving up more control, while unpriced rounds offer flexibility at the cost of potential complications like dilution or unfavorable terms.

Investment instruments

Startups have several investment instruments at their disposal, each offering different terms and structures for raising capital. The most common include equity, Convertible Loan Agreements (CLAs), and Simple Agreements for Future Equity (SAFEs).

Each of these investment types caters to different needs and stages of growth, offering varying levels of risk and control for both founders and investors. Understanding which structure works best for your company can help optimize your fundraising strategy.

Let’s dive into each one of them.

Equity  

Equity investments involve selling ownership stakes in your company and are used at all startup stages. These investments involve immediate ownership dilution, as investors receive shares in the company in exchange for their capital. A company valuation is required for equity deals, and investors often gain voting rights and, potentially, board seats. Equity investments do not have a maturity date, making them a long-term commitment, but they are relatively complex and offer low flexibility compared to other investment instruments.

Convertible Notes  

Another type of financing is via debt instruments such as Convertible Loan Agreements (CLAs) also called Convertible Notes. These are short-term debt instruments that convert into equity at a later stage, typically when the startup raises its next funding round. Convertible notes are appealing because they postpone the need to establish a valuation, making them a popular option for early-stage startups looking to raise money quickly without the complexity of pricing a round.

CLAs bear interest rates and are a more complex instrument, with terms such as valuation caps, discounts, and maturity dates defining how and when the loan converts into shares as well as explicit mechanisms in case a priced round does not occur by the maturity date.

Understand the impact of convertibles on ownership structure and the role of bridge rounds in startup financing:

Simple Agreement for Future Equity (SAFEs)

Similar to convertible notes, SAFEs allow startups to raise funds without immediate equity dilution. SAFEs convert into equity in future financing rounds, offering flexibility for both investors and startups. However, unlike convertible notes, they don’t accrue interest, making them more founder-friendly.

A standard SAFE is a simpler instrument, in that it does not contain a maturity date nor any mechanism for conversion outside a priced round (at floor valuation). In the US, SAFEs are considered an equity instrument, while in other jurisdictions, including the EU, it is considered a debt instrument.

Founders need to understand how SAFE conversions will impact their ownership and control of the company. Depending on the terms, significant dilution can occur when SAFE loans convert, affecting the founder's ownership share. Learn how to get an estimate of your SAFE conversion with SeedBlink’s SAFE calculator.

How to choose the right investment instrument?

As you progress, priced equity rounds become more common, especially when raising larger amounts from institutional investors. Consider the trade-offs: debt instruments like convertible notes preserve equity in the short term but can complicate your cap table later, while priced rounds provide clarity but require more time and legal costs.

Preparing for fundraising

Work on your fundraising strategy  

Preparing well for fundraising is a critical step in ensuring the sustainability and growth of your startup. So, much like how you run your business, it's recommended that you build a fundraising strategy based on your status, needs and goals. Your long-term vision is also important to drive this strategy.

  • Begin by creating detailed financial projections that outline your expected expenses, revenue, and cash flow for the next 18-24 months. This will not only help you understand your financial landscape but also serve as a key document when presenting to potential investors.  
  • Consider identifying and defining key milestones you aim to achieve during this period. These could include critical product development stages, market expansion efforts, or team growth objectives. Setting clear milestones will offer investors a transparent view of your growth trajectory and demonstrate your strategic planning abilities.  
  • Additionally, it is wise to include a buffer for unexpected expenses or slower-than-anticipated growth, as startups often face challenges that can impact timelines and budgets.

Your fundraising target should be set to ensure you have enough capital to reach your next significant milestone, typically allowing for at least 12-18 months of runway. This timeframe should give you flexibility to navigate challenges and capitalize on opportunities as they arise.

Never hesitate to seek help when navigating the complexities of fundraising. Remember, you are not alone in this journey! Leverage your network, engage with mentors, or connect with fundraising experts who can provide insights and guidance.

Hopefully, this guide has already given you valuable information regarding the types of fundraising available, potential sources, the instruments you may access, as well as calculators to perform simulations and understand dilution. It is essential to familiarize yourself with these concepts, as they will greatly influence your funding strategy.

However, it’s important to acknowledge the challenges that come with fundraising. The process can be arduous, time-consuming, and may divert your attention from your primary responsibility: building and scaling your startup. To mitigate this, consider allocating specific time blocks for fundraising activities or bringing on a team member or advisor who can help manage this aspect of the business.

Not sure where to start, or how to best prepare for your first fundraising? Funding Sprint by SeedBlink is a pre-seed program for tech startups that aims to simplify the often lengthy and complex journey of securing investment by providing a structured, time-bound approach to connecting startups with potential investors.

It’s a founder-friendly program designed to give you the tools, guidance, and connections you need to succeed. Get started with Funding Sprint.

Once you have created your financial projections and milestones, and have decided on the type of fundraising and tools you will use, your fundraising strategy should also include:

  • Your plan for approaching potential investors based on the stage you are at and the fundraising instruments you have chosen;
  • Your pitch materials;  
  • How you will manage and communicate around the actual round, before, during and after.

Equity dilution calculator

Understand how your current ownership stake may be diluted over time.

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Ownership target calculator

Determine the capital required to achieve your desired percentage of ownership.

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SAFE calculator

Understanding the conversion terms of a SAFE (Simple Agreement for Future Equity).

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