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Amplify your raise: strategic media approaches 

Phase III - Public campaign

Amplify your raise: strategic media approaches 

TABLE OF CONTENT

Run targeted ads at key campaign moments rather than continuously.

  • Launch announcements: First 5-7 days to generate momentum
  • Milestone celebrations: When you reach 40-60% of your goal
  • Final push: Last 7-10 days with urgency messaging

Use LinkedIn Lead Gen forms to capture investor information directly and follow up with personalized outreach.

Media relations strategies

  • Industry publications: Pitch your unique market insights rather than your fundraising
  • Founder profiles: Position yourself as a thought leader solving significant problems
  • Data stories: Share proprietary findings that demonstrate your market expertise

Working with specialists

Consider hiring specialists for specific campaign elements:

  • Content creators for pitch materials
  • Media buyers for targeted ad placement
  • PR specialists with SeedBlink experience

Cost-effective alternatives

  • Podcast guest appearances: Target industry-specific shows
  • LinkedIn Live events: Host discussions with existing investors
  • Partner webinars: Co-present with complementary businesses
Remember
Organic outreach typically converts at higher rates than paid traffic. Budget for paid promotion but prioritize personalized investor communications for best results.

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