Run targeted ads at key campaign moments rather than continuously.
- Launch announcements: First 5-7 days to generate momentum
- Milestone celebrations: When you reach 40-60% of your goal
- Final push: Last 7-10 days with urgency messaging
Use LinkedIn Lead Gen forms to capture investor information directly and follow up with personalized outreach.
Media relations strategies
- Industry publications: Pitch your unique market insights rather than your fundraising
- Founder profiles: Position yourself as a thought leader solving significant problems
- Data stories: Share proprietary findings that demonstrate your market expertise
Working with specialists
Consider hiring specialists for specific campaign elements:
- Content creators for pitch materials
- Media buyers for targeted ad placement
- PR specialists with SeedBlink experience
Cost-effective alternatives
- Podcast guest appearances: Target industry-specific shows
- LinkedIn Live events: Host discussions with existing investors
- Partner webinars: Co-present with complementary businesses
Remember
Organic outreach typically converts at higher rates than paid traffic. Budget for paid promotion but prioritize personalized investor communications for best results.