Regular updates keep potential investors engaged and demonstrate active management. Followers who haven't committed yet are tracking your progress before deciding to invest.
Publish at least one update weekly throughout your campaign. Each update should focus on a single clear message rather than combining multiple topics.
8-Week content calendar
| Week |
Content |
Purpose |
| Week 1 |
Campaign Launch: share your vision, problem you're solving, and fundraising goals |
Establish foundation |
| Week 2 |
Funding Milestone: "We've reached X% of our goal!" with brief reminder of plans for funds |
Create momentum |
| Week 3 |
SeedBlink Blog Interview: share insights from your founder interview on the SeedBlink blog |
Add credibility |
| Week 4 |
Business Insight: share a unique market insight or explain "why now" is the perfect timing |
Demonstrate expertise |
| Week 5 |
Product/Team Showcase: highlight recent achievements or new team members |
Show progress |
| Week 6 |
Investor testimonials: feature quotes from early investors |
Build social proof |
| Week 7 |
Behind-the-Scenes: share day-in-the-life content or product development process |
Create connection |
| Week 8 |
Final Push: recap campaign highlights, recent milestones, and final call to action |
Drive urgency |
Effective update formats
- Short video messages (30-60 seconds)
- Brief text updates with 1-2 compelling visuals
- Links to recent press or customer testimonials
- Quick infographics showing traction or progress
Cross-platform strategy
Repurpose your SeedBlink updates across:
- LinkedIn (company and founder profiles)
- Email newsletter
- Twitter/X
- Company blog
- Industry forums
Remember
Adapt format and tone for each platform while maintaining consistent messaging.
