Your SeedBlink pitch deck should tell a compelling story that convinces investors your startup is worth backing. Each slide should build on the previous one to create a narrative that showcases your company's potential.
Core Principles
Focus on a single takeaway for each slide
Hook investors with your most impressive asset first
Make your slide titles work as standalone insights
Back claims with evidence, metrics, and visuals
Address profitability path, capital efficiency, and EU market expertise
Pitch structure based on your stage
For Pre-seed/Pre-revenue startups
Start with your unique vision/insight
Show why your team is uniquely qualified
Demonstrate clear understanding of the problem
Present your solution and its advantages
Outline realistic go-to-market strategy
Show milestones achieved with minimal resources
For early traction startups
Start with your most impressive traction metrics
Show product-market fit evidence
Explain your business model and unit economics
Demonstrate your solution's effectiveness
Highlight team expertise specific to your domain
Present clear scaling strategy
For consumer/community Startups
Start with vivid picture of customer experience
Share community engagement metrics
Present clear social proof (testimonials, reviews)
Show business model sustainability
Highlight unique positioning
Present team's relevant community experience
For mission-driven Startups
Start with emotional hook of your mission
Share vision of world impact if you succeed
Connect problem with larger purpose
Show how solution advances your mission
Present evidence of existing impact
Explain how community funding aligns with mission
Essential slide guide
1. Problem slide
Your problem slide should articulate a specific insight, not a generic statement.
"62% of European SMEs abandon digital transformation projects due to complexity"
"Patients wait 47 days on average for specialist appointments in the EU"
Include:
Target customer clearly defined
Specific pain point with evidence
How customers currently solve it (and why that's inadequate)
European market context where applicable
Example: For health tech startup: "European healthcare systems lose €8.7B annually to missed appointments" with supporting visuals showing data from key EU markets.
2. Solution Slide
Clearly articulate what you're building without using the word "solution."
"Our AI platform cuts specialist wait times by 68%"
"One-click integration for legacy banking systems"
Include:
Clear explanation of your product/service
Key benefits with metrics when possible
Unique differentiators
Visual demonstration if applicable
Example: For fintech startup: "API that connects 200+ European banks in under 3 minutes" with screenshot showing integration simplicity.
3. Traction Slide
Demonstrate real progress with specific metrics.
"€1.2M ARR achieved in first 12 months, growing 24% MoM"
"Expanded to 8 European countries with 91% retention rate"
Include:
Revenue growth (actual numbers, not percentages alone)
Customer growth with retention metrics
Geographical expansion within Europe
Key milestones achieved
Example: For SaaS startup: Line graph showing MRR growth over 18 months with notable milestones marked, plus customer logos grouped by country.
4. Market opportunity slide
Present realistic, bottom-up market sizing focused on Europe.
"€14.3B addressable market across EU financial sector"
"Targeting €2.7B specialized healthcare communication market"
Include:
TAM, SAM, SOM with breakdown methodology
European market dynamics with country-specific insights
Regulatory or market trends creating opportunity
Competitive landscape positioning
Example: For insurtech startup: Concentric circles showing TAM/SAM/SOM with key EU regulations (PSD2, GDPR) creating market openings.
5. Business model slide
Clearly explain how you make money and your path to profitability.
"88% gross margins with CAC payback within 7 months"
"3-tier subscription model with 42% conversion to premium"
Include:
Revenue streams clearly defined
Unit economics with CAC, LTV, margins
Pricing strategy compared to alternatives
Path to profitability timeline
Example: For B2B platform: Waterfall chart showing user journey from free tier through premium services with conversion rates and economics at each stage.
6. Team Slide
Highlight relevant expertise specifically connected to your business.
"Leadership team with 3 previous fintech exits in European markets"
"Core R&D team from CERN and Oxford University with 12 patents"
Include:
Founder backgrounds with relevant domain experience
Previous startup successes (especially exits)
Industry expertise specific to your vertical
Key advisors and their strategic value
Example: For healthtech startup: Team photos with specific healthcare credentials, previous startup exits, and experience navigating EU healthcare regulations.
7. Competitive Advantage Slide
Position yourself clearly against alternatives with evidence.
"Only platform with compliance in all 27 EU member states"
"Technology delivering 3x efficiency compared to nearest competitor"
Include:
Competitive landscape matrix
Your sustainable advantages
Intellectual property or other barriers to entry
Why competition cannot easily replicate your offering
Example: For data security startup: Matrix showing your solution versus competitors across key metrics, highlighting your cross-border compliance advantage.
Example: For B2B SaaS: Funnel showing lead sources, conversion rates, and cost metrics with timeline for geographic expansion across Europe.
9. Use of Funds Slide
Be specific about how the investment will be allocated.
"€1.5M to accelerate EU expansion and achieve profitability by Q2 2026"
"Funding three key milestones to reach €5M ARR within 18 months"
Include:
Specific allocation percentages (R&D, marketing, team, etc.)
Clear milestones tied to funding
Timeline for achieving key targets
Capital efficiency metrics
Example: For deeptech startup: Pie chart of fund allocation alongside roadmap showing key technical and commercial milestones with timeline.
10. Call to Action Slide
End with a clear, confident investment thesis.
"Join 120+investors backing the future of European healthcare communication"
"Invest now to participate in our expansion across Eastern Europe"
Include:
Investment terms reminder
Key investment highlights recap
Next major milestones
Sincere invitation to join your journey
Example: For sustainability startup: Clean visual with company logo, "Invest in [Company]" headline, and 3 key reasons summarizing investment opportunity.
SeedBlink-specific tips
Emphasize cross-border strategy and understanding of EU market complexities
European investors value doing more with less; highlight your efficient use of resources
Show awareness of EU-specific regulations in your industry
SeedBlink investors typically value clear paths to profitability overgrowth-at-all-costs
Use clean, professional design with consistent branding
Be prepared to substantiate any metrics with underlying data
Common mistakes to avoid
"The industry is broken" teaches investors nothing
Claiming tiny slice of massive market without clear path
Not connecting to customer benefits and business outcomes
Using technical terminology without clear explanations
Vague traction claims, such as "Growing fast", instead of specific metrics
Hockey stick growth without clear foundations
Not adapting to European investor preferences and market realities
Final review checklist
Does each slide make a single, clear point?
Do your slide headers read as a coherent story?
Have you led with your strongest asset?
Is every claim backed by evidence?
Does your pitch address European market considerations?
Have you shown both your vision and realistic execution path?
Is your use of funds specific and tied to clear milestones?
Have you included customer proof where possible?
Is your competitive positioning clear and defensible?
Does your pitch convey authentic founder passion?
By creating a pitch deck that follows these guidelines, you'll significantly increase your chances of resonating with SeedBlink investors and securing the funding your startup needs.
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